The HondaJet promises to be everything you had ever dreamed of in a jet plane. This flying machine has been in the works since the 1980s.

You have to round up a plane and a pilot, and record some appropriately triumphant takeoff music.

Launching today at the Demo Conference in Palm Springs is flyRuby, a platform that enables you to search, compare, and book private air charters online.

As executive producer of the Demo Spring conference that kicked off Sunday night in Palm Desert, Calif., Matt Marshall understands the economic challenges faced by the startups that are the true stars of this venerable tech confab.

FlyRuby is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week in Palm Desert, Calif. After our selection, the companies pay a fee to present.

PALM DESERT, Calif.--If you're going to spend the cash to charter a private jet, shouldn't it be easy to book the plane?

This year's DEMO Spring 2011 show started out with a look at about 50 new consumer technologies launching at the show.

>Now you can pretend you are living it really large, and book a private jet to travel like never before. That is what this new site is here for. It goes by the name of Fly Ruby, and it will let you search, compare, and book private air charters online.

Launching today at the Demo Conference in Palm Springs is flyRuby, a platform that enables you to search, compare, and book private air charters online.

Launching today at the Demo Conference in Palm Springs is flyRuby, a platform that enables you to search, compare, and book private air charters online.